Lil Nas X has formed a partnership M&M’s that will “bring people together through music, art and entertainment.”
“M&M’s is iconic and I’m a huge fan of the brand,” Lil Nas X said in a statement. “I’m excited to work with them on some really cool projects this year that are as colorful as they are.”
Although further details about the collaboration have yet to be released, Lil Nas X and M&M’s have revealed that they will be “rolling out a series of music-centric initiatives to support this platform and connect with fans in a meaningful way.”
“In the world Mars wants tomorrow, society is inclusive. And through the M&M’S brand we’re committed to inspiring moments of connection and fun by encouraging a deeper sense of belonging,” said Allison Miazga-Bedrick, Mars Wrigley Senior Brand Director. “Music is one of the most powerful tools to bring people together.”
She added, “Like our iconic M&M’S brand, music sparks nostalgia, memories, and fun and we are thrilled to be able to partner with one of the most trailblazing artists in the world, Lil Nas X, to help us further cement M&M’S role within entertainment.”
(Photo: Mars, Inc.)
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